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How Bounty Supermarket Went Viral Before It Even Opened

 

Case Study by Maya’s Experience — Digital Marketing Agency in Nakuru, Kenya





In early 2025, Bounty Supermarket approached Maya’s Experience with a bold vision:

“We want Nakuru talking before our doors open.”

No shelves. No official launch. Just potential.
Our mission? Build digital buzz, online visibility, and real community excitement weeks before their grand opening.

The Strategy:

We knew that likes weren’t enough — we needed anticipation.

Here’s how we brought Bounty to life:

  • Created a compelling story around the brand — highlighting local relevance, affordability, and freshness.

  • Launched a teaser countdown campaign with bold visuals and strategic messaging.

  • Used targeted SMM (Social Media Marketing) across Facebook and Instagram with geo-targeted ads for Nakuru residents.

  • Worked with relatable influencers and models to showcase “a new way to shop local.”

  • Teased giveaways and opening-day surprises, encouraging followers to tag friends and share posts.

Content Highlights:

  • Behind-the-scenes Insta360 clips of the store prep.

  • Influencer-led countdown reels with local slang and humor.

  • Graphics with a clean, urban aesthetic — designed in-house by Maya’s Experience.

 The Results:

  • ✅ Over 18,000 organic impressions within 7 days of campaign launch.

  • ✅ Over 2,000 new followers on Bounty’s Instagram pre-opening.

  • ✅ Local radio and blogs picked up the online hype.

  • ✅ Huge turnout on opening day — with most visitors mentioning they came because of "those online posts.”


SEO Results:

Thanks to keyword-rich posts, smart linking, and consistent hashtags:

  • Bounty Supermarket ranked on page 1 of Google for “best supermarket in Nakuru” during launch week.

  • Increased website visits by 400% through Instagram swipe-up stories.

What Made It Work:

  • Strong local understanding

  • Consistent branding

  • Creative storytelling

  • Data-backed ad targeting

At Maya’s Experience, we don’t just market — we create movements.

📞 Want to Go Viral Too?

Whether you're launching a new brand, opening a store, or refreshing your digital presence — we’ve got you.

📧 Email: mayasexperience@gmail.com
📱 Instagram: @mayas_experience


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