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How Maya’s Experience Strengthened Shiners Premier Academy’s Digital Brand in Nakuru


Parents today rely heavily on social media when choosing schools. From Facebook reviews to Instagram highlight reels, a school’s online presence has become just as important as its physical environment. Shiners Premier Academy understood this shift clearly. They wanted a digital presence that not only showcased their strong academic values but also communicated warmth, community, and trust — the very qualities parents look for when selecting a school in Nakuru.

That’s where Maya’s Experience, Nakuru’s most human-centered digital marketing agency, came in.

Led by CEO Maryann Mwangi, and powered by strategic direction from our content strategist Santana Rosario Rodrigues, we set out to build a digital identity that felt authentic, parent-friendly, and reflective of the academy’s commitment to excellence. With the support of our in-house videographer and analyst, every piece of content was created with intention, clarity, and purpose.

Our Approach

1. Professional School Showcases That Build Trust

One of the most effective ways to earn parents’ confidence is transparency. And nothing communicates transparency better than showing what happens inside the school.

We captured a series of professional visual content that highlighted:

  • The director’s spotlight moment, showcasing leadership, vision, and the academy’s mission

  • Classroom sessions, offering parents a glimpse into the learning experience

  • Student activities, celebrating talents, teamwork, and growth

  • The school environment, including facilities, safety measures, and the warm atmosphere students enjoy daily

Thanks to our videographer and analyst, each visual was optimized to match Shiners Premier Academy’s brand identity — warm, professional, child-friendly, and inviting.
The goal was simple: help parents feel the school even before they visited.

2. Parent-Focused Storytelling That Speaks to Real Needs

Modern parents are intentional. They want to know:

  • Is my child safe?

  • Is the school academically strong?

  • Is there a sense of community?

  • Will my child’s personal development be nurtured?

We created thoughtful, relatable content that addressed these exact concerns.
Our storytelling emphasized the academy’s values, highlighted real experiences, and showcased the everyday moments that build a child’s confidence and character.

From friendly teacher-child interactions to the joy of extracurriculars, every post reminded parents that Shiners Premier Academy is not just a school — it is a community.

Results

Our digital marketing efforts created noticeable, measurable growth for the academy:

  • Higher engagement from both current and prospective parents

  • Increased inquiries about admissions and school visits

  • Stronger brand visibility across Nakuru, especially on platforms where modern parents are most active

  • Improved digital credibility, helping the academy stand out in a competitive education market

Shiners Premier Academy now has an online presence that aligns perfectly with its academic values and family-centered culture.

Conclusion

With a powerful blend of creativity, intentional storytelling, and data-driven digital marketing, Shiners Premier Academy now enjoys a digital brand that truly reflects its impact on learners and families.

At Maya’s Experience, we are proud to support institutions shaping the next generation. Behind every project is the leadership of CEO Maryann Mwangi, the strategic brilliance of content strategist Santana Rosario Rodrigues, and the technical excellence of our videographer and analyst team.

Together, we continue raising the bar for digital marketing in Nakuru, one brand at a time.

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